Different Tv magazines aim at different areas of the market. i will consider three different magazines and were they are in the market radio times- this magazine is aimed at the top of the market because it is a glossy magazine, it have more pictures, interviews and reviews in it, it is also more expensive and people recognise it because its been around for a long time. Tv choice- this is more middle of the market because it is cheaper and printed on cheaper paper,it has less information than radio times and set out in a simpler format. whats on tv- this is aimed at the bottom of the market, i can tell this because it is cheaper than all the others. it is simular to tv choice but has less information and has more advertising and looks cheaper. the covers of these magazines indicate the part of the market there in because radio times is glossy and formal but the other are more simply layed and show off there cheap pricing. so the top of the market consumers would more than likely buy radio times, but the lower market consumers are more likey to buy the cheaper magazine.