Printing Technology

To: Mrs. A. Garner, Head of Administration

From: Holly Smith

Date: 19^th July 2012

Report into printed materials for ‘Top Notes’ award ceremony

I have been asked to research three printed products for this event: posters, invitations for award winners’ work. 30 posters would be sufficient for the university site.

Requirements:

Posters- should be designed by an art student and reflect the creative nature of the award winners’ work. 30 posters would be sufficient for the university site. 

Invitations- should have a high quality feel to them as this is the most prestigious award the department gives each year. There will be 40 award winners and 25 VIP guests

The programme is only a running order and can be mass printed on A5 paper. 300 should be enough to cover the largest number of guests expected.

Print technology and cost

I have investigated five different print technologies, of which four might be suitable. I can recommend the following as the best for each task.

 Intaglio- In the form of intaglio printing called etching, the plate is covered in a resin ground or an acid-resistant wax material. Using an etching needle, or a similar tool, the image is engraved into the ground, revealing the plate underneath. The plate is then dipped into acid. The acid bites into the surface of the plate where it was exposed. Biting is a printmaking term to describe the acid's etching, or incising, of the image^. After the plate is sufficiently bitten, the plate is removed from the acid bath, and the ground is removed to prepare for the next step in printing

Letterpress- Letterpress printing is relief printing of text and image using a press with a "type-high bed" printing press and movable type, in which a reversed, raised surface is inked and then pressed into a sheet of paper to obtain a positive right-reading image. Chinese first invented movable type. It was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. In addition to the direct impression of inked movable type onto paper or another receptive surface, letterpress is also the direct impression of inked printmaking blocks such as photo-etched zinc "cuts" (plates), linoleum blocks, wood engravings, etc., using such a press.^{[citation needed]}
In the 21st century, commercial letterpress has been revived by the use of 'water-wash' photopolymer plates that are adhered to a near-type-high base to produce a relief printing surface typically from digitally-rendered art and typography.

Linocut or woodcut and letter press printer- Linocut is a printmaking technique, a variant of woodcut in which a sheet of linoleum (sometimes mounted on a wooden block) is used for the relief surface. A design is cut into the linoleum surface with a sharp knife, V-shaped chisel or gouge, with the raised (uncarved) areas representing a reversal (mirror image) of the parts to show printed. The linoleum sheet is inked with a roller (called a brayer), and then impressed onto paper or fabric. The actual printing can be done by hand or with a press.
Although linoleum as a floor covering dates to the 1860s, the linocut printing technique was used first by the artists of Die Brücke in Germany between 1905–13 where it had been similarly used for wallpaper printing. They initially described their prints as woodcuts however, which sounded more respectable.
As the material being carved has no particular direction to its grain and does not tend to split, it is easier to obtain certain artistic effects with lino than with most woods, although the resultant prints can lack the often angular grainy character of woodcuts and engravings. Lino is much easier to cut than wood, especially when heated, but the pressure of the printing process degrades the plate faster and it is difficult to create larger works due to the material's fragility.
Offset Printing- Offset printing is a commonly used printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free.
Development of the offset press came in two versions: in 1875 by Robert Barclay of England for printing on tin and in 1903 by Ira Washington Ruble of the United States for printing on paper
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Magazine MoodBoard

Magazine Cover

Magazine Poster

Magazine Block Designs

Different Tv magazines aim at different areas of the market. i will consider three different magazines and were they are in the market radio times- this magazine is aimed at the top of the market because it is a glossy magazine, it have more pictures, interviews and reviews in it, it is also more expensive and people recognise it because its been around for a long time. Tv choice- this is more middle of the market because it is cheaper and printed on cheaper paper,it has less information than radio times and set out in a simpler format. whats on tv- this is aimed at the bottom of the market, i can tell this because it is cheaper than all the others. it is simular to tv choice but has less information and has more advertising and looks cheaper. the covers of these magazines indicate the part of the market there in because radio times is glossy and formal but the other are more simply layed and show off there cheap pricing. so the top of the market consumers would more than likely buy radio times, but the lower market consumers are more likey to buy the cheaper magazine.

evaluation on my own TV listing magazines

i was asked to create tv listings magazine based on my research of existing magazines, i chose to go with a lower priced tv listings than a higher one because the higher ones are all posh and have not so much information on them were as the lower priced ones are more colorful and more people find them easier and funner to read because there's lots more information on different soaps to keep up to date and find out what is going to happen. i have lower priced magazines so there are a few pictures and it has color and little quotes under the pictures to give a little away but it is not to in your face. there are some bright colors and pugs. i chose to use the font on my magazine because i like it and it is neat and not to bold. the colors i chose were because with a dark background it shows the colored font and pictures more so it is showed off more to what the customers would look for. I chose the pictures n mine because i thought that they are dramatic and look interesting to find out what will happen in them.

I chose these moodboards because there very different and they are very detailed on what the moodboard is about. They are interesting pictures.
I chose to do football because I thought it was different and mixed not just girly and I like football because it is interesting.
I did a moodboard on horses because I have a horse and I love horses there such a wicked animal and a lot of people like horses and there are some good horse magazines.
My last one was different it was dark/gothic I chose these pictures because I thought it is a lot different to the other two moodboards I chose. And it might be other peoples choice.
The genre I am choosing is glamour/fashion with famous people because I think it is interesting and a sort of fun to make and there are a lot of people who read them and they are would find the cover a colourful and smartly presented.

My Three Moodboards.

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evaluation on TV listings

The cheaper TV listing magazines are more attractive and have a lot more in them, were as the more expensive ones are less boring and dull but have different TV information in them.
The difference between the cheaper and more expensive is that the cheaper has bright colours, pub, masterhead, price on the front and palaroids. The target audience for the cheaper one is people who find more pictures and more colourful and read more and its not too expensive so more younger people, but some older people. Female and male.
The radio times is for people who have more money and that don’t like such colourful active TV magazines